Résumé​

A. Murphy 
 

Moreno Valley,CA

 

E-mail: AisMurphy84@Gmail.com

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Professional Profile

PR professional with a niche for networking and relationship building. I have a passion fordeveloping social media strategy. I am excited to create media that will tell your brand's story while building a strong and loyal online community. I am also extremely adept at navigating content management and content scheduling systems.

Education
California Baptist University  Riverside, CA   2015   
MA Public Relations 

The program focused on both theoretical and practical excellence in Public Relations.  The key focus areas of the program were: the RPIE process, Research and evaluation, Strategic writing, Strategic planning, Crisis management, Social media management, Integrated marketing, and Leadership.  

 
Florida Memorial University  Miami, FL  2008

 

BA English

The program provided an important foundation in advanced writing and research skills for graduates entering fields such as religion, business, government, law, marketing, advertising, communications, public relations, education, and print and broadcast journalism.

 

Experience
Taft Broadcasting
Caption Editor
Riverside, CA (2017-Present)

 

Hired as a contract copywriter and editor for the U.S. Department of Defense's Defense Imagery Management Operations Center. As a caption editor my primary role is to edit captions for both grammar and content. Caption editors are also responsible for crafting DoD and Associated Press compliant captions that accompany  photographs and video taken by military and civilian photographers/videographers stationed around the world. Daily duties include the following:

  • Review, edit, and write captions for Defense Visual Information Records Center's still and motion imagery. Daily duties also include:

  • Construct captions using the DoD Visual Information and AP style guides.      

  • Analyze, research, and fact check caption information.

  • Process still and motion media metadata for public release or National Archives transfer.

  • Edit, format, and verify already completed summaries and captions.

  • Assign rich keywords to online imagery for optimized searchability.

  • Review and follow government digital retention schedules.

  • Research the five branches of the military and DOD culture.

  • Complete quality control reviews of completed captions and keywords.

  • Complete daily report and project feedback.

  • Collaborate with DoD Archivists to caption and edit digital and physical video and photgraphic imagery for public release.

The Inspire Concept

Community Manager

Claremont, CA (2016-2018)

Hired as a freelance consultant to oversee the creation/optimization of the online /social media presences  for 4 individual companies under the  Inspire Concept Corporation umbrella: http://youngactorscamp.com| http://www.thefilmsetstudio.com| http://castandcrewcollegetours.com| http://castandcrewwear.com

 

  • Moved each brand from random posting to optimized posting through the creation and launching of a social media strategy, social media policy, and an editorial calendar. 

  • Optimized posting practices by enacting the use of a content management system( i.e. Sprout Social).

  • Used social media strategy to fine tune the posting practices and messaging of each brand.

  • Hire and supervise social media associates and interns.

  • Developed posting schedule and content curating process.   

  • Completed Facebook ad targeting.

  • Created video and photo content for upload on to the organization's social media channels (Twitter, Facebook, and YouTube).

  • Used Canva and Adobe Photoshop to create custom memes and posts for the company’s social profiles. 

  • Pitched stories to industry-specific publications (i.e. Backstage.com and Stageagent.com).

  • Prepare News Releases.

  • Launched an influencer marketing campaign and influencer email contact strategy.

  • Crafted Blog posts.

  • Launched digital community contests.

  • Created bi-weekly metrics reports for employees and Company Owner.

  • Developed and trained an in-house social media team.
     

The Healthy Heritage Movement 

Freelance Social Media Consultant

Riverside, CA (2015- 2018)

Launched social media accounts and created content for an Inland Empire-based non-profit organization that provides public health information and education services to underserved communities.

 

  • Implement new media campaigns for the "Cost of Beauty" and "Living Life on Purpose" health awareness programs.

  • Develop social media policies for employees as well as posting protocol, editorial calendars, hashtags, and keywords.

  • Attend events to capture video footage and photos.

  • Create video and photo content for upload on to the organization's social media channels ( Twitter, Facebook, and YouTube).

  • Research new social media channels, content management systems, and metric measurement systems.

  • Measure and evaluate the effectiveness of social media programs via Google Analytics, HootSuite and, FB Insights.

  • Conduct office training for social media postings and content management.

  • Create metric reports for the founder and program manager.

 

Kaplan University Online 2009- 2016

Enrollment Auditor

Fort Lauderdale, FL

Quality Assurance of student enrollment files, scholarship documents, and entering financial aid documents.

 

  • Reviewed prospective student enrollment files, financial aid files, and identification documents for errors.

  • Assisted students and other departments with amending errors and compliance violations. 

  • Conducted enrollment and compliance training for admissions advisors and admissions team management.

  • Cleared compliance code violations.

  • Reviewed over 1,000 student files per week.

  • Maintained a 97%  enrollment accuracy rate.

 

Education Advisor

Fort Lauderdale, FL

Counseled new students Provided student support and guided students towards academic success. Directed students to university resources and provided tips for career development. Counseled students with SAP and academic violations. Increased cohort retention by 50%.

 

  • Used telephone and email as the primary means of outreach for new and returning students.

  • Addressed student concerns and escalations.

  • Advised students on university services available to them.

  • Made outbound calls to students for academic/attendance violations, instructor concerns, and registration/welcome calls.

  • Worked closely with resolution ombudsmen, the registrar, and program deans to resolve student escalations.

 

Student Manager

Fort Lauderdale, FL 

Managed student files for a small admissions team. Reported file accuracy and compliance violations to senior admissions and academics managers. Conducted compliance training workshops. 

 

  • Reviewed prospective student Enrollment files, financial aid files, and identification documents for errors.

  • Assisted students and other departments with correcting errors and compliance violations. 

  • Conducted enrollment and compliance training for admissions advisors and admissions team management.

  • Cleared compliance code violations.

  • Reviewed over 1000 student files per week.

  • Maintained a 97%  enrollment accuracy rate.

 

Admissions Advisor

Fort Lauderdale, FL 

Managed student files for a small admissions team. Reported file accuracy and compliance violations to senior admissions and academics managers. Conducted compliance training workshops. 

 

  • Managed a database of over a thousand prospective students.

  • Contacted 150 students per day via telephone and email about their interests in Kaplan University.

  • Qualified interested prospective students and insisted qualifying students in pursuing enrollment.

  • Connected students with other necessary financial aid and assessment departments to ensure a smooth and error free enrollment.

  • Assisted the students in navigating the enrollment process. 

  • Remained free of compliance errors.

  • Counseled students and supported students.

Skills

Canva

Adobe Photoshop

Adobe Elements

Sprout Social

CapZool

Hootsuite

Buffer App

YouTube

Facebook

Instagram

Twitter

Snapchat

Measurement

Evaluation

Blog Posts

News Releases

Media Pitching

Media Kits

Copy Writing

Content Production

Content Mgmt. Systems

Content Scheduling Systems

Networking

Strategic Writing

 

 

 

Fun Facts

Podcast Producer (Watch)

Podcast Cohost

YouTube Content Creator

Lifestyle Blogger

Creator of Sabor IE (Spanish Language Conversation Club)

© 2017 Murphy4Hire

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